Client

AppDesQ

Project

Custom-Integration with Franchise Back-Office Software Vendor

What We Did

Streamline and optimize the visibility of Lead Sources and Conversions

Challenge

Creating demand in a digital world requires a combination of effective strategies to generate and nurture leads with the goal of converting quality leads to customers. Varazo Engage worked with AppDesQ to provide its Franchisor client with a scaleable change management solution that supported streamlined access to lead sources and conversions. The challenge was to integrate the existing software solution and display the most valuable data in a user-friendly way.

Solution

Varazo Engage improved internal communications between silos by integrating the existing Back-Office software with our full-scale digital management platform. Our omnichannel platform tracks multiple lead sources and marketing campaign results to determine best tactics and trends to optimize conversion rates. We engineered a custom solution that integrated AppDesQ with Franchisor’s geo-targeted lead funnels and displayed them to appear on the backend module.

Client

Franchise ‘S’

Project

Omnichannel Integration of Franchisee’s Websites with Marketing Agency’s Proprietary Platform

What We Did

Create a unique territory tracking algorithm that became a key feature of the new Varazo Engage 

Challenge

We worked with a seasoned digital marketing agency that specializes in serving the needs of franchisors and their chains. Their clients include Franchise ‘S’ and Franchise ‘F’. Varazo Engage was hired to find a solution to a specific Search Engine Marketing challenge. The need was to identify a way to determine whether one chain’s sponsored ads were conflicting with another chain’s regulated territory, which would be a breach of its contractual agreement with the Franchisor.

Solution

A marketing data dashboard is a tool used to visualize KPIs in a way that is intuitive and transparent. Varazo Engage builds location-based SEO and PPC metrics by evaluating KPIs, such as most lucrative keywords. We use our tools to facilitate tracking of search engine data points that analyze Google ads to determine how specific ads appear in search results. We then devised a way to alert chains about potential territory breaches and contractual violations.