Manage All Your Digital Marketing Efforts with One Powerful Platform.
Our expert team of designers, interface analysts and engineers has worked hard to create a flexible platform that connects multiple applications, systems and technologies to improve communications and ROI.
The #1 Full-Service, Multi-Dashboard Digital Marketing Platform
Custom-Integration with Franchise Back-Office Software Vendor
What We Did
Streamline and optimize the visibility of Lead Sources and Conversions
Creating demand in a digital world requires a combination of effective strategies to generate and nurture leads with the goal of converting quality leads to customers. Varazo Engage worked with AppDesQ to provide its Franchisor client with a scaleable change management solution that supported streamlined access to lead sources and conversions. The challenge was to integrate the existing software solution and display the most valuable data in a user-friendly way.
Varazo Engage improved internal communications between silos by integrating the existing Back-Office software with our full-scale digital management platform. Our omnichannel platform tracks multiple lead sources and marketing campaign results to determine best tactics and trends to optimize conversion rates. We engineered a custom solution that integrated AppDesQ with Franchisor’s geo-targeted lead funnels and displayed them to appear on the backend module.
We Aggregate Stakeholder Engagement across Product, Marketing, Corporate Reputation and SERP Channels by Optimizing Automation to Continuously Increase Performance.
Omnichannel Integration of Franchisee’s Websites with Marketing Agency’s Proprietary Platform
What We Did
Create a unique territory tracking algorithm that became a key feature of the new Varazo Engage