Franchises rely upon consistent brand messages and marketing decks across corporate and regional sites. The success of the corporate brand is influenced by consumer expectation and customer feedback at regional levels, and the Engage Platform was engineered specifically to account for this need.
We’ve enabled account owners and project managers to track the success of universal campaigns on regional chains, stores and offices, yet we’ve also provided the flexibility for individual stores to opt out of universal campaigns and “do their own thing.” We’ve even incorporated enhanced geo-location tools that alert individual stores to “territory breaches” that can occur when the digital marketing efforts of one office crosses the boundaries of another. The corporate office has access to all of this data and can determine which stores have the greatest success both in terms of team infrastructure and customer feedback.
We’ve enabled account owners and project managers to track the success of universal campaigns on regional chains, stores and offices, yet we’ve also provided the flexibility for individual stores to opt out of universal campaigns and “do their own thing.”
Lastly, our lead conversion assets are second to none, and are sector specific. For instance, studies have determined that service providers benefit most from sponsored search advertising, while product owners gain more of an advantage by focusing efforts on social media channels. Our platform has it all.
Varazo Engage accounts accommodate tiered levels of in-house staff and outsourced professionals, each defined with specific role-based permissions. Corporate account owners can assign multi-site marketing tasks and activities to in-house employees or enable regional offices to use their own trusted sources. Account owners and verified project managers can customize routine tasks to occur on a regularly-scheduled basis, or assign any number of “one-time” tasks with due dates. This enables maximum flexibility and accountability across all channels.
All tasks are automatically tracked by the platform via individual calendars that integrate with Google Calendar, and alerts are administered when tasks are past due.
This solution is now positioned as a digital marketing platform for franchise business.